I was compelled to publish this article after noticing several SEO
specialists writing in reference to meta tags being dead or obsolite.
Meta tags are not dead. I will be the first to say, meta tags are
utilized by all major search engines and are very much in use and
extremely important to search engine ranking. If you need proof of how
important meta tags are, try removing your meta tags and watch what
happens to your search engine positioning. Your site will plummet to the
depths of the unvisited web. Meta tags are frequently an overlooked
factor which can improve the ranking of most any website.
This is an example of how vital meta tags are to your webpage and to
your search engine ranking. Our website ranks #6 and #7 consistantly on
MSN for the keyword submit site. To test the dead meta tag theory, our
source code editor changed one word in the meta description tag and we
dropped to #15 in the search results. Our rankings on Google and several
other search engines suffered even more so. Needless to say we made
changes accordingly. All major search engines definitely utilize meta
tags for a description of the webpage and for indexing within the search
results.
The title tag is one of the most important on page factors to consider.
This is because search engine spiders read this tag first and place a
high level of importance on the keywords found there. The title tag is
also used for the title of your listing in the search results. The
contents of your title tag will also appear in the top left corner of
the browser bar. Correct title tag optimization is essiential and will
result in a dramatic increase in your search engine ranking. The title
tag should contain at least one or more keywords to be of any relevance
to the webpage.
Search engine spiders read the description meta tag next. This tag is
often used as a website description in the search results. The
description tag should also contain a few keywords. The keyword meta tag
is also vital to search engine ranking giving search engine spiders a
sample of relevant text and content within a webpage. Other meta tags
include robots, resource, author, copyright etc. These tags are not as
important as the title, description and keyword tag, however they should
be included if possible. To acheive high search engine ranking optimize
your meta data. Proper onpage optimization will greatly improve your
search engine placement.
