Chrome Pictures is a Mumbai based production house, founded in the year 2004 by three young turks, Amit Sharma, Aleya Sen and Hemant Bhandari. These three extremely talented directors are highly respected today for their amazing contributions to the world of advertising and film production.
In a short span of just 14 years Chrome Pictures has managed to earn a spot among the top 3 AD production houses in India. Chrome has created ad films for some of the most reputed brands and ad agencies across the country such as Google, Amazon, Idea, Expedia, Tata Sky, Titan, Samsung, Nokia, Zee TV, Pepsi, Tide, Lifebuoy, HLL, Nestle, Parle, Lowe Lintas, J. Walter. Thompson, Leo Burnett, Mudra, O&M, Grey and McCann to name a few.
Dada Saheb Phalke, Cannes Lions, Spikes & London International Awards are some of the reputed platforms that have recognized and rewarded their work.
Recently the production house also made inroads into feature films with their debut production ‘Badhaai Ho’, this movie went on to becoming one of the biggest hits of 2018 grossing over 200cr in business. The movie went on to win several prestigious awards including the National Award for the most popular film of the year.
Chrome is today on an upward trajectory with the endeavor to take on work that is challenging, interesting with the determination to constantly push the envelope. Besides being a successful production house, Chrome Pictures is also reputed for their efforts in environmentally conscious practices by encouraging a lifestyle at work that enhance sustainable growth.
In 2018 Chrome took on many ecofriendly initiatives such as avoiding the use of one time plastic and other materials such as thermacol which are very common at shoots. At outdoor shoot locations the production house maintains a high level of efficiency to ensure garbage is disposed responsibly, there at garbage bins every few meters at all their shoot locations. Once a shoot schedule ends Chrome plants saplings to try and give back to nature. Jute bags and crockery and other forms of bio degradable materials are utilized for catering purposes in order to avoid use of plastic as much as possible. At their corporate office most of the work is digitalized to avoid the usage of paper as much as possible and printer cartridges too are recycled to help drive further sustainability.
Aleya Sen (Director, Writer, Producer & Co-founder – Chrome Pictures) says, “As much as possible we believe in contributing to the initiatives laid out by PM Narendra Modi in encouraging India to lead environmentally conscious lifestyles. As a co-founder at Chrome Pictures my partners and I have ensured that as an organization we do our best to encourage these practices within our teams to help in these causes as much as possible.”
